Thursday, April 17, 2008

dwell on design :: los angeles, largest design show in the west


i'm so excited dwell magazine sent this press release to share with YOU! i'm going + i'll take lots of pictures

DWELL ON DESIGN CONFERENCE TO OFFER DIVERSE DESIGN CONVERSATIONS
Dwell Magazine Editors to Moderate 2 days, 13 Panels and over 50 Speakers

The third annual Dwell on Design Conference + Exhibition, debuting in Los Angeles, June 5-8, 2008 will constitute the largest design show in the West. With over 50 speakers, the conference will offer the most diverse subject matter related to modern design ever presented live in Los Angeles.

Exclusively moderated by Dwell editors, the 13 panels will feature a roster of incredibly talented + diverse people ranging from legislators to practitioners to activists will be discussing everything from urban gardening, to a mandated LEED program for Los Angeles, to why there are so few developers who love good design. The conference follows two parallel tracks but participants are encouraged to partake in all discussions.

The conference opens with conversation specifically devoted to the future of Los Angeles, with panels including LA Grows Up: Dealing With Density and Los Angeles LEEDs the Way, which explores what a mandated LEED program means for the city.

A highly anticipated panel moderated by Dwell Senior Editor Amber Bravo will explore Immortality Through Product. A focus will be on the process of bringing products to market and the way in which design skills may be wrapped into a product that reaches a broader audience than a designer might access through design as a service. Panelists include Don Chadwick, Founder/Principal Chadwick Studio; Willard Ford, Partner, Ford Brady and Francisco “Cisco” Pinedo, CEO and Founder, Cisco Brothers.

The Design Developers; Progressive developers investing in good design panel, moderated by Dwell Editor Aaron Britt will be of special interest to design practitioners, architects and planners by featuring panelists that represent ideal developer clients; developers who commission the awe-inspiring architecture designers hope to create. The session aims to peel back the layers revealing the sometimes-mysterious figure of the developer as a partner in enduring design. Featured panelists include John Chase, Urban Designer, City of West Hollywood; Cara Mullio, Principal, Root Development LLC; Rose Olson, Director of Development, Urban Environments LA; Paul Solomon, Founder and Partner, Linear City Innovators in Resource and Energy efficiency.

Addressing a growing passion in the Los Angeles area and urban cores nation-wide is the Nature Meets the Metropolis; Weaving Wildlife and Growing Food in the City panel moderated by Dwell Senior Editor Amber Bravo. The conversation will delve into the ways we can help nature heal our cities and new ideas around urbanized land use relating to small domestic gardens. Panelists include Fritz Haeg, Principal, Fritz Haeg Studio, Founder, Edible Estates and Gardenlab and author of "Edible Estates: Attack on the Front Lawn", published by Metropolis Books in February 2008; Michael Pinto, AIA, Principal-in-Charge, Osborn.

The conference begins Thursday, June 5th, 2008 from 9:30-5:00 with a reception from 5:30-8:30 pm and Friday, June 6th, 2008 from 9:30-1:00. Friday’s conference activities will be followed by a preview and free weekend pass to the Exhibition: 55,000 square feet of ideas including a neighborhood of prefabs complete with landscaping and outdoor inspiration by Dwell Outdoor.

to register, go to dwellondesign.com

About Dwell:
Dwell was created to expand perceptions of the word “home” and champion an aesthetic in design that is modern, idea-driven and sensitive to social and physical surroundings. Their inherent passion for “bringing good design to everyone” has added fresh dimension to what it means to be At Home in the Modern World.

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